The typeface was to be designed to take the form of a full color OpenType-SVG font. The theme of “reality” was chosen then narrowed down to the concept of distorted reality/ how reality can vary from person to person. Inspiration was taken from M.C. Escher, crystallography, and Philosophical theories from around the world.
Using a perspective grid, Jim is a three dimensional typeface that can only exist in a two-dimensional world. The letterforms twist and turn in directions that do not seem possible. The name Jim also plays into the theme of distorted reality because giving a human name to something that only exists in a digital realm plays into the debate on what qualifies as real.
