The mission of End Rape on Campus is to provide students, parents, alumni, and university faculty and staff a national platform to address campus sexual violence. As a Digital Fellow at the organization, I worked directly with the Communications Director to create a social media campaign for SAAM. The majority of posts were made for the “30 days of SAAM Instagram Challenge” by The National Sexual Violence Resource Center (NSVRC). The goal was to produce content that would raise awareness of sexual violence as well as resources and support that the organization provides. To show support for survivors of sexual violence, a series of “survivor love notes” were made. The notes were written by EROC staff members, and I created videos of them being typed out on a typewriter. Graphics and print materials were also made for events that EROC held throughout the month. The campaign led to higher engagement on all social platforms compared to the rest of the year as well as inquiries from other organizations for upcoming collaborations.
